Why is the above ad an example of ethical advertising?
A.
The ad is an example of the endorsement appeal: a celebrity is in the ad recommending use of the product.
B.
The ad is an example of bandwagon propaganda: it states that “everyone is using this product; so should you!”
C.
The ad is an example of the loaded words appeal: it contains numerous emotionally charged words to evoke a reaction from the consumer.
D.
The ad lists verifiable characteristics of the product, shows a picture of the product, and avoids making untruthful, discriminatory, and persuasive claims.
