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11-11-2017
Business

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Suppose you run an advertising agency and have 3 different clients to create ads for: a company selling plastic utensils, a company selling top of the line very expensive high-tech computers, and a company selling prescription drugs to treat serious heart conditions. based on the elm model of attitude change, for which of these products would it help to use a well-liked celebrity spokesperson to endorse the product in an advertisement?

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peterdaly peterdaly

22-11-2017

I would say that the celebrity spokesperson would best be used to sell the fancy computers as plastic utensils and medicines are not really amenable to this type of selling. The spokesperson could promote the computers effectively and enhance their sales I am sure.

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