Patterson foods inc. was the first company to start selling energy bars in its country—a product that gained popularity among diverse groups. soon, other companies started to sell their own brands of energy bars, thereby giving patterson foods ample competition. in response, patterson foods decided to limit its variety of energy bars to only four. however, it ensured that these four varieties were low in calories and low in cost. with this innovation, patterson foods inc. consistently outperformed its competitors for ten years. in this scenario, patterson foods inc. maintained a _____ through its innovative strategy.

Respuesta :

In this scenario, Patterson food incorporation maintained a SUSTAINABLE COMPETITIVE ADVANTAGE through its innovative strategy. A sustainable competitive advantage is brought to play when a company develops an attribute or group of attributes which enable him to perform better than others in the market.