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MMMski
I believe the answer is the first option: alcohol advertisement. Advertisements aim to find the most attractive people in order to attract more customers.
I'm pretty sure its the 1st one there, buddy. The 1st one is correct because, alcohol ads usually go to the people who actually drink and so that makes them pretty popular in the whole drinking thing. They are also popular there because, they drink so that makes them look cool. Hope this helps! :) Pls mark me as the BRAINLIEST!! :)