Buyers and sellers make the majority of economic decisions in a market-oriented economy regarding what to create, how to produce it, and for whom to produce it.
Market orientation perspectives include decision-making perspectives, market intelligence perspectives, culturally based behavioral perspectives, strategic perspectives, and customer orientation viewpoints. According to them, the marketing idea is a business philosophy, but the word market orientation refers to the actual application of the marketing concept. They went on to say that "a market orientation appears to give a unifying focus for the activities and initiatives of individuals and departments inside the business."
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