The change is implemented, profits will blank will be-
The company should accept the idea reason been that the profit will increase by $24,000
Calculation to determine What should the company do
First step
Increased CM = [10,750 x (27+(40-45))]- (10,000 x 27)
Increased CM = [10,750 x(27+5)]- (10,000 x 27)
Increased CM = (10,750 x 32) - (10,000 x 27)
Increased CM = $344,000-$270,000
Increased CM = $74,000
Now let calculate the profit
Profit =$74,000-$50,000
Profit=$24,000 Increase
Therefore based on the above calculation The company should accept the idea reason been that the profit will increase by the amount of $24,000
Complete Question
A company is currently selling 10,000 units of product monthly for $40 per unit. The unit contribution margin is $27. The company believes that spending $50,000 per month on advertising will allow them to increase the selling price to $45 and that sales will increase by 750 units per month. The company should ______ the idea because profit will ______.
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