1) Which advertising technique appeals to people's desire to be wealthy and glamorous?

A: glittering generalities

B: snob appeal

C: appeal to senses

D: simple folks

2) Which type of ad are you likely to see around July 4?

a: cartoons

b: cutting edge

c: testimonial

d: patriotic

3) Which type of ad would say, "Ninety percent of users saw an improvement with this product."?

a: omission

b: bandwagon

c: statistics

d: simple folks

4) What are glittering generalities?

a: They are statements that make people feel secure because others are using the product.

b: They are statements that give statistics about a product.

c: They are statements that are difficult to measure or prove.

d: They are statements about the product by an expert.

5) What information do advertisers want to know about consumers?

a: height, weight, and address

b: marital status and phone number

c: age, sex, income, and educational level

d: high school, email address, and sex

6) What is the data compiled from demographics used for?

a: It is used to lend credibility to a product.

b: It is used to generate statistics about a product.

c: It is used to determine buying habits of consumers.

d: It is used to make a product more appealing.

7) Based on demographics, which type of product would likely be advertised during the Super Bowl?

a: diapers

b: beer

c: denture cream

d: toys

8) Why do advertisers study demographics?

a: to figure out how much money to spend on ads

b: to figure out which celebrity to use in ads

c: to figure out how to make an impression

d: to figure out who is most likely to buy their product.