Respuesta :
A firm pursuing a(n) focus strategy concentrates on a specific regional market, product line, or group of buyers.
What is a Focus strategy?
Focus strategy is essentially a core marketing tactic that enables businesses to pinpoint the precise requirements of a specialized market and create goods that meet these requirements.
In this small sector, giving value to clients continues to be the only priority. This approach is sometimes referred to as a specialty marketing approach.
This approach encourages businesses to concentrate on a highly specific target market and provide them with unrivaled value as compared to other fundamental methods like mass marketing and differentiated marketing.
A niche marketer would create a highly personalized product for a select group of buyers within the same market, as opposed to a mass marketer who might provide a standard product for everyone in the industry.
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