Its better to follow a design theory for the following reasons :
The following are some benefits of adhering to a design theory:
A system of ideas intended to explain something is called a theory, while design is the effective visual communication of an idea or concept. Hence, design theory can be defined as a set of concepts that explains how and why design functions.
Designers must understand how every element they use on a page impacts, guides, encourages, tempts, and excites a viewer.
It is more important because the theory is the questioning and answering of "Why am I designing it this way?" There is a lot of logical thinking, reasoning, and selection to come up with something that the customer will like.
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