A growth strategy is the orientation in a corporate directional strategy that expands the company's activities in an organization.
A directional strategy helps businesses maintain the highest level of strategic focus while continuing to expand their client base and revenue-generating portfolio of goods and services. In order to achieve this, they make sure that each department collaborates with one another rather than focusing solely on its own objectives.
Plans that provide general parameters are flexible plans known as directional plans. Such strategies are more advantageous in a dynamic environment where management must be adaptable to deal with unforeseen changes.
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