According to effective communication strategies, Evaluation of advertising is usually done at two separate times: before and after the advertisements are run in the actual campaign.
This is because Evaluation in the advertisement is a means or action performed by the advertising managers to ensure that the advert meets the objective goals.
Usually, the evaluation is done before to check if it conforms to what is intended to advertise, and evaluation is also done after the advertisement to check if it improves the sales or publicity of what it is created for.
Hence, in this case, it is concluded that the correct answer is "Evaluation."
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