Answer:
The correct answers are a. Common Terminology; d. Integrated Communications
Explanation:
Common terminology is a writing style for writing documents that are easy to understand. The language used is concise, direct and does not omit any details. All of the above creates a simpler reading experience, which makes its content understood at the first reading.
For its part, integrated communications applied to marketing, as the name implies, coordinate and integrate all the tools, ways and sources of marketing communication of an organization. This integration, which includes activities such as advertising, public relations, CRM, event management, etc. It is developed within the framework of a coherent program that aims to efficiently maximize the impact on customers and other stakeholders.
