In April 2018, Ford Motor Company made a decision about their opportunity costs
moving forward and announced they will focus future production on SUVs, pickup
trucks, and commercial vehicles rather than passenger cars. This decision was driven
by a desire to make the company more profitable in light of:
falling sales revenue in their automobile line.
growing sales revenue in their automobile line.
the environmental benefit of SUVs.
the profitability of selling more pickup trucks.